Stanley Bing
Manhattan and Mill Valley, CA
After contributing thousands of columns to Fortune, Esquire, and the Wall Street Journal, and writing nearly a dozen books on corporate strategy, Stanley Bing is at the top of his game, dispensing a lifetime's worth of hard-won wisdom to the next generation of masters.
stanleybing.com
"The Curriculum"
Stanley Bing
HarperCollins Publishers
HarperCollins Publishers
"Marketing was invented to help sell things people don't need. It's the fluffer. Products and services that people actually need do not require marketing's song and dance. That list, however, is limited: food, functional clothing, running water, some form of heat in the winter. When you depart from those essentials, marketing is needed. The more silly and useless the object or activity to be sold, the more intense the marketing needs to be."
"On the other hand, in an economy that drives people to an increasingly byzantine crossroads of ever more choices, and a deepening sense that enough is never enough, the resulting confusion and insatiability can only be satisfied by the hard sell."
The Curriculum
Stanley Bing
April 2014
CYBER PROFESSIONALS: Unfortunately you must "hard sell" your bosses on what is right and what is needed.
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